Silbury Skoda

ByStu Richmond

Silbury Skoda

The challenge
Silbury Skoda were using an ‘off the shelf’ web site provided by Skoda Marketing which they found limited the opportunities to target specific car buying customers in their catchment area. The team at Silbury needed a bespoke Content Managed Website which would enable them to carry out more focused promotional activity and display their range of New and Pre-owned vehicles.

The work
We produced a dynamic new layout & design for the website and a bespoke easy to use CMS. Because of the differing range of Skoda models available the site needed to appeal to a wide range of customers and offer the right type of content to appeal to them all. Various visual and functional methods were incorporated to offer multiple means of communication for potential customers needing further information. A complete CMS was provided so the client could add new Cars, Used Cars, create promotional banners, news items, newsletters and manage a growing customer database.

The results
The web site enabled the marketing team at Silbury Skoda to be more in control of their online communication in order to develop improved customer leads for new car sales, aftersales and servicing. Ongoing Search Engine Optimisation and Social Media activity added the the increased visitor rates to the site in the first 6 months. The site currently has 9000 unique visitors per month

About the author

Stu Richmond administrator